Theme 1: Moving to the Virtual World
Session 3: Challenges of the Virtual World
Date: July 15, 2020
Time: 11 am – 12:30pm BST (British Standard Time)
Format: Panel Discussion
Time: 1 hour Q&A: 30 Mins
Description:
Based on our learnings from the last session on “Opportunities of the Virtual World”, below are the key areas identified for ICCD member countries:
- Talent: Up skilling / Reskilling the Youth to provide the skills needed for this move & future proofing of economies
- Mindset:
- Urgent change is needed at the Government level to expedite the development of the digital infrastructure and provide an enabling environment for the businesses and investors
- Business leadership and Investors
- Branding: During the pandemic, the uptake of known brands has been higher than others because people bought what they trust. Unfortunately, in many of the ICCD countries, branding has not a priority due to lack of knowledge and economic pressure
Speaker’s Names and Titles
- Tania Aidrus, Special Assistant to the Prime Minister – Digital Pakistan
- Amir Fancy, Chairman & CEO Fancy Group
- Ozan Acar, Executive Committee Member, Chief of Corporate Affairs, Trendyol.com
- Karie Ford, Director – Brand Marketing & Global Corporate Communications, The Lycra Company
- Sherif Hosny, CEO Schaduf
Moderator: Ms. Aalia Jafar, Director of International Relations, ICCD