Launching “PLAYHERA MENA” in partnership among the Saudi company “Zain”, “PLAYHERA” platform and “Zain Sports”, with investments amounting to SR 375 million over the upcoming 5 years, aiming to support the electronic games & their designers, and qualifying popular content makers, through fast and highly developed quality services, thus achieving great results thanks to its reliance on Zain`s digital infrastructure, and attracting more individuals and companies concerned with electronic games to its interactive platforms, which are a multi-featured gaming community and center.

            It should be noted that “PLAYHERA MENA” is the 1st of its kind in the MENA region, and it was launched on the margins of the international conference “LEAP 22” that was held on February 1-3, 2022, in Riyadh- Kingdom of Saudi Arabia.